Jim Collins sees Modernism as: the idea that progression happens in successive stages. The idea that we are post-postmodern is a modernist idea, according to Jim Collins. Instead, he believes, postmodernism has evolved from its first phase to a new stage. It will continue to do so. We are, essentially, in an age of endless postmodernism. It will constantly change and evolve. This idea can be seen in a quote by the famous SNL producer, Lorne Michaels, which states, “We live in a time when nothing will ever go away again. [Everything is] on a channel somewhere. All cultural references are, to a ten-year old, perfectly familiar”(Collins, 2). Michaels makes a direct reference to the technological innovations which are important to postmodernism. By stating that everything is on a channel somewhere, we get the idea that information has become easily accessible, and almost nothing has been excluded from this accessibility. By including the part of the ten year old boy, we get the idea that “cultural references” are more easily identifiable and understandable due to this technology.
The idea of technology overload is an important aspect of Collin’s definition of postmodernism. With the inclusion of more and more technological innovations, more and more information becomes available to us. But how does one assimilate this information? According to Collins, postmodernism is the answer. As he states, “postmodernism as a style and as a condition evolved from the terror of pure excess to the manipulation of available information”(Collins, 5). In other words, postmodernism has become a damn in a river of information. We have calmed the river of facts, numbers, statistics, etc. and built a way in order to make sense of it all. With the river slowed, we are able to take bits and pieces and assimilate and understand them. Collins says we are no longer drowning in technology because people now have found ways to integrate it into our lives: “the medium may indeed be the message, but twenty minutes into the future the radically new development is already in the process of being absorbed, being made to respond to the exigencies [requirements] of specific cultural contexts.” Everyone/group will respond to technology differently and absorb it into their culture/lives for different purposes or functions, but nevertheless, it is still being absorbed. The way it is absorbed is the micro-narratives that compiled (aggregate narratives) equal the “master narrative”. Each person will process this damned and controlled wave of information in relation their cultural and personal backgrounds in order to make sense of it. As Collins states, “the exces of information is now being handled in reference to cultural difference, specifically in regard to race, gender and sexual preference, which necessarily factor into the pragmatic, personalized use of information technology”(Collins, 16).
Take the iPhone for example. The Apple website calls it a “breakthrough” with “revolutionary features” and it easily could be seen as information overload. It is a phone, Internet provider, and iPod. Its features include touch dialing, favorites list for calls, conference calls, camera with photo gallery that you can link to the Internet, you can play your iPod play-list, watch TV shows and movies, it allows you buy and download songs online that will be compatible with your computer, Internet browser, displays full text and graphics of emails, access to Google maps, widgets (helpful info like stock reports, weather reports, etc.), and a youtube player. The I phone itself can be seen as the figurative damn in the way it consolidates a substantial stream of information into one window. At first glance, the device is a raging river of information, but it is the user who ultimately has control over what information becomes available to him/her. The user could solely use the I-phone as a phone and mp3 player, while others will focus on the web capability and the every annoying widget. It is the individual who ultimately controls what information he/she will access.
The idea of a “sensory overload” is a fallacy for Collins because groups of people are learning to manage the excess of information. Its function to each group is different however. Some people will buy the iPhone because they love Apple products and only buy Apple products, others will buy it because they are technology geeks who like to try the next-big-thing, and others will buy it for appearances sake because it makes them look good to have the latest technology (this is not the same as a tech-geek). It is the society, and more importantly the individual which will substantiate the importance of this piece of information. A culture which sees technology as an evil excess will not see it in the same light as the American culture which prizes such technological innovations. A capitalist society and its cohorts will see the I-phone as a symbol of their wealth and economic status within the society.
Collins splits postomdernism into two phases, each defined by its own specific “buzz phrase.” Collins did not give specific dates to his two eras of PoMo. Therefore, I assume that he means this as a stylistic change and not so much as a historical event. The first phase of PoMo is the term “bombardment of signs”, which epitomizes “the initial technophobic responses of to the ‘glut of information’”(4). He gives William Gibson, author of Neuromancer, as an example of this phase (4). According to Collins, Gibson’s works are instilled with a fear of this new wave of technology. The next phase of PoMo is the “data superhighway” which is “the more contemporary response of mastering the array of information which now forms the fabric of day-to-day life” (4). Collins uses the example of science-fiction for his phases of postmodernism. Early sci-fi writers were afraid of the inundation of technology, later writers are not. An example of this shift could be related to ancient man and fire. In the beginning, man could have seen fire as a threat to their dwellings and to themselves. But man learned to control and reproduce fire in a way to better their lives. This one example of how technology that was once feared eventually lead to an important aspect of everyday life. Collins uses the term Cyberpunk in his essay. Wikipedia gives a good description of the term Cyberpunk. In a nutshell, it is sci-fi that focuses on “high tech and low life.” Bruce Berthke created the phrase in his short-story “Cyberpunk” which is a combination of cybernetics and punk. Cyberpunk usually is characterized by near-future dystopia. In Collins’ own words it is “uneven mixture of familiar and futuristic” (13). Examples of Cyberpunk include the movies Blade Runner, the trailer you can view here, and The Matrixtrilogy. Subgenres now exist in Cyberpunk: steampunk, postcyberpunk and biopunk. An example of biopunk could be Powers’ Galatea 2.2 that deals with trying to create a computer simulation of the human brain. For more on Cyberpunk visit the wikipedia page.Collins states on page 14: “Cyberpunk fiction at its best opened up the range of possibilities for imagining the effects of computer and media technology, but at its weakest, it offered a hard-rock, bad-boy version of the same old scenario—overloaded individuals struggling against the System, conceived as a malevolent Totality.” In other words, Cyberpunk at its best works to show how technologies affect people and cultures, however it was limited because it was very much tied into the first-phase of postmodernism. It did not envision that technology would be absorbed so easily into cultures. It stuck to the idea of people revolting against this so-called “sensory overload.” This ties right back into the idea that the idea of “sensory overload” as an outmoded term. People have found ways to manage what was once seen as unmanageable.
Jim Collins goes on to use the opera and homosexual culture as an example of technology and personal identity going hand in hand. In this discussion, homosexuals are put into an outcast part of society. Opera as a genre was also deemed a sort of musical outcast as well. As Koestenbaum puts it, “Opera seemed campy and therefore available to gay audiences only when it had become and outdated art form”(Collins, 18). He brings up an important point that homosexuals, having no homosexual parents as identity templates, must create their own. The introduction of CDs made opera easily accessible to the public, and more importantly the identity-void homosexual. As Kostenbaum states, the image of opera changed from that of excessive pomp to one of “interpretation and interiors”(Collins, 19). This opened the door for homosexuals to identify with the genre and bend it as a tool to help create themselves. As he states, “gay culture has perfected the art of mimicking the diva… to help the stigmatized self image it is received, believed, and adored”(Collins, 19).
Collins goes on to discuss a backlash that has occurred in terms of technology and the artist. Many critic believed that art had this “aura” before the introduction of mass producing technology and had lost it due to this reproduction. As Andrew Goodwin states, aura only remains in “physical presence of the stars” and obsession with “original performance”(Collins 23). This aura seems to be the value or pedestal that an artist is raised upon. He/she becomes less of an iconic figure when mass production occurred. Seeing the person in live concert, in Goodwin’s opinion, is the only way that the artist can retain his status. Collins argues that in the digital age, aura is crucial, but in a different way. He believes that the aura must be put into the recording itself. It is the listener’s age, sex, and sexual orientation which creates the aura that many thought were absent in mass reproduction. As Collins states, “that rather than being eliminated by ever more sophisticated forms of distribution and access, the production of “aura” has only proliferated as it has been dispersed through the multiplication of information technologies and agents responsible for determining value”(Collins, 25).
This excess of information and the endless accesses to it has altered the archive structures of society (3). Everyone is an archivist, not just museum curators, by having large collections of music (CDs or classic vinyl records), movies (our DVD collections that give us contemporary movies as well as classics from the Golden Age of Hollywood), and our PCs, where we store our photo collections or now our more contemporary music collection: MP3 playlists. And our archiving abilities are growing more mobile: our MP3 players or iPods where we have organized our own individual playlists or the new cell-phones that take pictures, take video, record sounds, and give us access to the internet. Also with mass production, every person is able to have a copy of a Picasso or Van Gogh or Andy Warhol, so that these are able to be viewed outside of a museum. For Collins, home archiving proves his point that we are no longer in a state of “sensory overload.” People are learning to manage the excess of information around them.
Collins goes on to discuss how the postmodern has come to change the identity and role of the archivist. The introduction of inexpensive mass production opened the doors of once obscure forms of music. He uses a passage from jazz critic Howard Reich to articulate this idea. Reich states that exceptional jazz musicians were excluded from the public ear because of the fact that record companies saw no profit in distributing them. With the introduction of the CD, these same companies saw these musicians as a source of profit because their recordings were cheap and easy to distribute. It is the listener who can find these albums easier and give them worth. In terms of the archivist/collector, the enjoyment of searching for rare recordings has past, but the fact they have become easy for other future fans to procure them. The postmodern has thus changed the archivist/collector from a small number of dedicated fans to a culture of collection by personal taste. Preserving these artists’ works has fallen on the shoulders of a substantial number of conflicting tastes and not record labels and the “indifferent general public”(Collins, 28).
In terms of applying Collins’ theory of postmodernism, Richard Powers’ Galatea 2.2 becomes an important example. Throughout the novel, Powers and Lentz are attempting to create a machine which can think. This is an important aspect of Collins’ idea of how we interpret technological information through a specific lens. Race, sexual orientation, gender, and cultural backgrounds serve to help us interpret the information we come across. This can be directly applied to neither Lentz nor Powers, but rather to the computer known as H. In one of our previous class discussions, we were trying to work with the idea as to how computers make decisions. A computer is designed, based on class discussion, as a series of switches which turn on and off, based on external stimuli. when a piece of information/stimuli is introduced, the computer flips a certain switch and goes in a single direction to form meaning. After reading the novel, I felt as though we were similar to machines. Like a computer, we are presented with external stimuli (i.e. information), which leads to turn some switches on and others off and in order to be able to form meaning and understanding of what we are presented with. I believe that switches, to humans, are these lenses which directs us to interpet knowledge. These switches are our background such as race, age, sex, sexual orientation, and cultural identity. It’s these switches that help us interpret the world around us, but also interpret it differently.
Collins’ theory of postmodernism significantly added to my understanding of the theory as a whole. What I liked most about the piece was the idea that postmodernism is not a theory with any given end. It seems as though postmodernism will never die as a theory, but will only transform and evolve as time passes. It’s integration of technology was also very relevant to our era of ever rapid innovation. Postmodernism seems to be a tool used in order to make sense of the wave of technology that we are constantly being bombarded with. Since I believe that we will only become an increasingly technologically reliant culture, postmodernism is a way to stay afloat in a sea of technology and information. What I found most negative about the piece itself is the fact that it relies soley on the idea that people will be the source of controlling and assimilating information. As technology progresses, I wonder how much control people will actually have in this sense.
Outside resources
1. http://www.youtube.com/watch?v=4lW0F1sccqk (Blade Runner trailer and one of Harrison Ford’s best! Represents the idea of fearing innovation of technology)
2. http://en.wikipedia.org/wiki/Cyberpunk (brief synposis of Cyberpunk)
3. http://www.punkcore.com/rare_punk2.htm (example of how once hard to find records have become accessible to the public through technological innovation) (i.e. internet, mp3,)