Within the novel, Fight Club, By Chuck Palahniuk, capitalism plays an integral part in the actions of the narrator, Tyler Durden, and their many devout members. As the story unfolds, we see the narrator being a person who bases himself using his possessions. The narrator expresses this materialstic identity during a conversation beginning on page 110 with the police regarding the unfortunate incineration of his apartment. The narrator states, “I tell the detective, no, I did not leave the gas on and then leave town. I loved that condo. I loved every stick of furniture. that was my whole life. Everything, the lamps, the chairs, the rugs were me. the dishes in the cabinets were me. the plants were me. The television was me. It was me that blew up. Couldn’t he see that”(Palahniuk, 110). In this passage it’s clear that the narrator, prior to the Tyler Durden awakening, based his whole life around his possessions. It was this materialism that left the narrator spiritually hollow, yearning for something more. It was almost as if the effects of the capitalist economy has provided the fuel for a serious mental breakdown, and all the narrator needed was a spark.
The job of the narrator brings about another interesting aspect of capitalism and the novel. The narrator has a gruesome job working for a car company. His profession lies in choosing between a profit and a life. A description of his job can be found on the passage that states, “If a new car built by my company leaves Chicago traveling west at 60 miles an hour, and the rear differential locks up, and the car crashes and burns with everyone trapped inside, does my company initiate a recall.” He goes on to describe his method for deciding how much a life is worth when he states, “You take the population of vehicles in the field (A) and multiply it by the probable rate of failure (B), then multiply the result by the average cost of an out-of-cour settlement (C). A times B times C equals x. This is what it will cost if we don’t initiate a recall. If X is greater that the cost of the recall, we recall the cars and no one gets hurt. If X is less than the cost of a recall, then we don’t recall”(Palahniuk, 58). This seems to be an example of capitalism at both it’s finest and worst. On one hand, the company has perfected a method of saving the most money possible. If we were to look at this from a purely capitalist perspective, we could say that the company is working in their best interests and are profiting from this equation. But on the other hand, the company has degraded the value of a life into dollars.
But the car company, still thinking of profits, wants to show that they care about their customers. This can be seen when the narrator talks about a potentially product. He states, “Last week the issue was some leather cured with a known teratogenic substance, synthetic Nirret or something just as illegal that’s still used in third world tanning. Something so strong that it could cause birth defects of any pregnant woman who comes across it. Last wee, nobody called the Department of Transportation. Nobody initiated a recall.” It’s obvious that the leather could seriously hurt the unborn child of any pregnant passenger. The callousness of the company can be seen when the narrator states, “New leather multiplied by labor cost multiplied by administration cost would equal more than our first-quarter profits. If anyone ever discovers our mistake, we can still pay off a lot of grieving families before we come close to the cost of retrofitting sixty-five hundred leather interiors. But this week, we’re doing a recall campaign”(Palahniuk, 96). From the reading, there seems to more concerned over a public image than the an unborn child.
By reading the above material regarding the novel, one could easily develop the theme that death is an integral part of capitalism. The car company uses death to justify recalls, and then later in the novel we see death literally feeding a capitalist venture. Whether it may only be a means to an ends, project mayhem’s soap making company profits from re-selling fat asses. It’s not as much the recycled fat but rather the garden that project mayhem uses to accentuate it’s products. This garden is fueled, in part, to death. This can be seen when the text states, “At any time of the night, space monkeys from slaughterhouse come home with bags of blood to boost the iron in the soil and bone meal to boost the phosphorous”(Palahniuk, 131). We get an even more sinister view of the plant food when the narrator discovers a gold filling in the garden. the narrator states, “In the corner of my eye, the space monkeys pace around in black, each one hunched over his candle. the little spot of gold in the dirt is a molar with a gold filling. Next to it surface two more molars with silver amalgam fillings. It’s a jawbone. I say, no, I can say what’s going to happen. And I push the one two, three molars into the dirt and hair and shit and bone and blood where Marla won’t see”(Palahniuk, 136). This is an excellent example of capitalism being fueled by death. If a definition was to arise from this characterization, capitalism is profit blooming out of death.
In terms of linking this idea to postmodernism, the discussion involving the shoes seems to be relevant to the novel. The Andy Warhol piece seems to be very similar to the plight of the man in fight club. The piece reflects the emptyness that materialism has instilled within the majority of the characters in the novel. The shoes themselves are a result of faceless mass production and have no real character. Prior to their violent spiritual awakenings, the men are another result of a kind of cultural mass production, programmed to yearn for possessions in an attempt to substantiate their lives. In contrast to Warhol’s piece, the Van Gogh piece is one that exudes a rich substance. The piece itself is rather simple, and yet it is human that the viewer can almost visualize the person wearing the boots. this idea of substance could be related to the transformation of project mayhem members. They abandon their possessions and become a simple, black clothed cog in the soap making machine. It’s only when they abandon their mass produced lives that they develop any real substance.